Cynar is an Italian aperitif made from a blend of artichoke leaves and a variety of herbs and plants. Introduced in 1952, it is distinctive for its artichoke component, which gives it a unique flavor profile and its name, as "Cynara scolymus" is the botanical name for the artichoke. Despite the artichoke being a key ingredient, Cynar does not taste explicitly of artichokes; instead, it offers a complex, bittersweet flavor that comes from the blend of its botanical ingredients.

Cynar is characterized by its dark brown color and is typically consumed as an aperitif, either on its own, with soda, or as part of various cocktails. It is known for its versatility in mixology, adding depth and an intriguing bitter note to drinks. The bitterness is considered mild compared to some other amari (the Italian term for bitter herbal liqueurs), making Cynar approachable for those who may be new to bitter aperitifs.

With an alcohol by volume (ABV) content ranging around 16.5% to 17%, Cynar is on the lower end of the alcohol spectrum for spirits, aligning with its role as an aperitif meant to stimulate the appetite rather than provide a strong alcoholic effect.

Over the years, Cynar has grown in popularity not only in Italy but around the world, becoming a staple in many bars and homes for those who appreciate its unique taste and the complexity it brings to cocktails.