Reuven Winery, located in the Givat Ada settlement, is a family boutique winery established in 2005 by Ayala and Eilat Ben Moshe, a long-standing winemaking family. The winery is named after Eilat Reuven's father.

Reuven Winery produces fine wines sourced from the family vineyards, cultivated through natural, manual, and traditional production methods. These practices ensure exceptionally high-quality wines that reflect the unique characteristics of the growing area.

Adjacent to the winery, nestled within a pastoral landscape surrounded by vineyards and orchards, lies an impressive visitor center. Designed in a rustic style, the center offers a rich and distinctive experience. Visitors can enjoy a lecture on the wine production process, wine tastings, humorous rhymed anecdotes, practical wine tips, a tour of the barrel room, as well as refreshments and meals - all presented in the unique and charming atmosphere of the location.